About Britton Media Group
Britton Media Group (BMG) creates and develops original programming and content to entertain, engage, and build lasting audiences.
Spearheaded by Macaila Britton, BMG bridges the gap between fans and an organization’s communications, marketing, and PR team. BMG collaborates with client’s in-house team to build a strong and robust long-term original content strategy that meets and exceeds client’s goals. Whether developing an original show from the ground up or producing a new content series for an established brand, BMG transforms analytics, business development goals, and team ideas into media experiences people return to again and again.
Often clients come to BMG with a short-term content or specific platform strategy, but struggle to create and drive engagement, long-form content, and convert viewers into fans that attend events and tournaments.
Content Types
“Great content doesn’t start on-set. It begins with understanding what the audience cares about and tells a story people connect to.”
-The BMG philosophy
Meet Macaila Britton
Macaila Britton is a storyteller, communications expert, and philanthropist.
Coupled with over a decade of communications, marketing, and public relations experience, she leverages her background in journalism, radio, and film/ television to develop projects that leave a lasting impression.
Previously, Macaila was the Director of Communications for His Majesty King Charles III’s Sustainable Markets Initiative. She also completed a program with The University of Cambridge’s Institute For Sustainable Leadership and is ALBERT Trained for sustainable editorial production.
BMG’s clear vision and purpose for every media type tells a story that turns viewers into loyal fans and champions.